In today’s fast-paced digital world, speed matters. A slow website not only frustrates your visitors but also affects your Google rankings, increases your bounce rate, and kills your conversions.
At Smart Ariser Tech Solution, we’ve helped several Indian brands improve their website speed and grow online.
Here are 5 easy steps to speed up your website and boost your business performance.
Optimise Your Images
Images take up the most space on your site. If they are too heavy, they slow everything down.
What to do:
- Compress images using tools like TinyPNG or ImageOptim
- Use WebP format instead of JPEG or PNG
- Don’t upload images larger than necessary (max 1200px wide is enough for most websites)
Enable Browser Caching
Caching helps your website load faster when a user visits it again.
What to do:
- Ask your developer to enable browser caching via .htaccess or plugin (like WP Super Cache for WordPress)
- Set cache expiry headers for images, CSS, and JS files
Minify CSS, JS, and HTML
Every unnecessary line of code adds extra load time.
What to do:
- Use tools like MinifyCode or plugins like Autoptimize to remove extra spaces and comments from your files
- Combine CSS and JS files where possible
Choose a Fast Hosting Provider
Your web host can make or break your site speed. Many Indian businesses use cheap hosting that slows everything down.
What to do:
- Choose cloud hosting or VPS from providers like Hostinger India, MilesWeb, or Bluehost
- Ensure servers are located close to your target audience (preferably in India)
Use a CDN (Content Delivery Network)
CDNs load your website from the nearest server to your visitor’s location.
What to do:
- Use Cloudflare CDN – it’s free and easy to set up
- Combine it with your hosting for best results
Too many plugins or third-party scripts (like chat widgets, social share, etc.) can also slow you down.
